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Writing Meta-Descriptions: The Complete Guide

Meta-descriptions are critical for two reasons; they are used by Google in the ranking process, and they are ultimately responsible for the Click-through-rate that your page will experience. A properly...

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Review: Bruce Clay’s Latest SEOToolSet

In our recent post, High-End SEO on a Low-End Budget, we briefly mentioned Bruce Clay’s SEOToolSet®.  This is a great subscription service that has been around for a long time and has recently gone...

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Google’s Secret Ranking Algorithm Exposed

Last year, some people from the academic community who hadn’t been snatched up yet by Google or Bing did a really interesting study.   Rather than simply researching factor correlations to rankings, as...

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All of SEO Explained in 140 Characters

Create lots of optimized, keyword-targeted content on your website, make sure it can be spidered, and get numerous high-quality links to it.

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Announcing the Best SEO News Site on the Planet

For some time now, I’ve been developing a personal news aggregation website focused completely on SEO.  I’ve decided to go ahead and make it available to the community at large. Here’s the features:...

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Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look!

Search Engine Tools are a dime a dozen, but most only do a very tiny micro-task; substantially useful tools are few and far between.  Here are my personal favorite free search optimization tools for...

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Google Crawling Behavior Exposed: 16 Different Googlebots?

Of the major disciplines in SEO, architecture is perhaps the most important of all.  This is because if you don’t take into account Google crawling behavior and Google can’t properly spider your...

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Website Architecture for SEO: The Complete Guide

If you want to “Bring Back the SEO Cup”, you would do well to emulate the folks who designed and built the “Stars and Stripes” yacht back in 1986 and ensure that your website has a highly optimized...

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How to Set Up Your Very Own Cloud Windows Server for SEO

SEO Tools, particularly website audit ones like Xenu Link Sleuth or PowerMapper SortSite, can sometimes take a long time to run when examining particularly large websites.  Occasionally you may even...

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SEO for YouTube : Advanced Tricks

Last week we covered the basics of SEO for YouTube – this week we will run through some of the more advanced techniques I came across when researching this topic. Advanced trick #1:  Name your raw file...

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